Notes

Notes

Three pieces, each answering one question. Not a collection built on spec.

Note

More revenue without more ad spend

More revenue without more ad spend almost always comes from a step that already exists. Why the arithmetic is brutally simple and where to apply it.

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Note

Three consultants, no change

Three consultants, three recommendations, no progress. The reason is rarely the consultants. It is that every recommendation starts with the word new.

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Note

Inside blind

Being inside-blind is not a failure, it is the price of experience. What the curse of knowledge has to do with it and how to spot it in yourself.

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